In the last few years, the market has changed rapidly; tighter regulations are imminent and consumers have a better understanding of cannabinoids.
The UK CBD industry
For UK consumers, one of the major barriers to purchasing CBD was the quality of the oil. Since the first products hit the shelves, a minority of unscrupulous retailers have attempted to use them to their advantage. Although it was possible to find high-quality items, there were also many scams. Now, consumers are more aware of these and look for simple natural products with detailed third-party lab reports from brands that are open and honest about their practices.
Although the CBD market is broad, most items fall into these categories.
Oil/drops – CBD oil continues to be the most in-demand product
Gummies – These have shown a steady increase in popularity.In the last two years, the use of the search term ‘CBD gummies’ has increased by 47% and shows no sign of slowing.
CBD edibles – Generic edibles and sweets have seen a decline in requests from customers. However, CBD chocolate and CBD beer have bucked this trend and are gaining traction in the market.
Topicals – This is an area that’s showing consistent growth and according toDBMR (DataBridgeMarket Research) it’s likely to continue this trend for the next few years.
CBD was once added to anything and everything, but now demand has become much more specific to a few simple products including oils.
Source: Business Leader
